The work done on the Tiemme app, a Tuscan travel agency, consisted of a cycle of analysis and redesign, based on the iterative model of the User Centered Design. The work was done as part of the course "Experience design" of the University of Siena, held by professor Patrizia Marti.
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TIEMME TOSCANA MOBILITA'
REDESIGN OF THE APP FOR A PUBLIC TRANSPORTATION SERVICE
ANALYSIS TOOLS
Our study, lasting 4 weeks emphasized the dynamic dimension of experience. They have been associated
Three-dimensional temporal analysis tools of experience (momentary, episodic and remembered).
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To measure the momentary experience we used the Daylio app, an electronic diary which allows users to keep track of their moods over time.
This format was suitable for recording the momentary emotional state of the users: even in situations that required speed in the interaction with public transport, users could simply insert a "mood", symbolized by an emoticon, which had the function of "emotional reminder", and an activity, also symbolized by an icon, that referred to a section of the app or to a moment in the trip. At a later time, they could motivate the reminder with additional comments.
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The episodic experience was studied by asking the user to perform scenarios (frequent scenarios, critical and impossible).
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The screen was recorded and, if the user agreed, his face was also filmed to record the subjective experience. At the discretion of the evaluator, errors and problems encountered were then discussed with the user for any clarifications.
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Finally, the remembered experience was recorded during several phases of the research through more sessions of AttrakDiff, a semantic differential tool created by M. Hassenzahl capable of obtaining quantitative data of the subjective dimension of the experience. [AttakDiff website]
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attachment to the presentation of the benchmark
Furthermore an heuristic evaluation was performed on the app currently distributed, based on guidelines set for mobile, and a benchmark to find best practices within the mobile application of the competition.
Furthermore an heuristic evaluation was performed on the app currently distributed, based on guidelines set for mobile, and a benchmark to find best practices within the mobile application of the competition.
attachment to the presentation of the redesign
The design was guided by the “planes” of Garrett’s “The elements of User Experience”. Garrett’s model is divided into five planes and two dimensions: product as information, which considers the Web as sharing of content, information distribution and retrieval, and product as functionality, which envisions its interactive features.
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I worked specifically on the Structure and Skeleton planes.
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THE NEW MOBILE APPLICATION
The aim of the redesign was to re-establish a relationship of trust with the Tiemme company and,
at the same time, bring new users:
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Regain the local users (especially students and workers) creating a solid, reliable, always working system that would provide information in real time on the routes and to replacing the the physical ticket with a system of virtual ones.
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Approach tourists users, simplifying the search of routs and the purchase of tickets (the current system requires to fill in a long and complicated form). Furthermore, the map can be customize to keep in consideration, during the elaboration of the route of travel, the most suitable route for points of interest that motivate their visit of Siena, such as monuments and restaurants.
INFORMATION ARCHITECTURE
Each of the initial pages of the macro-categories (excluding website) can be chosen as a Home by the user. By default it is Search Path. Not to disorient the user and to allow the transition from one section to another was inserted a global navigation system (consisting of the skeleton plane from a Burger Menu).
The local navigation has been structured following the operations required to solve the scenario step by step. Additional links have been added to better support the activities user without having to backtrack or search in other sections
of the app the information.
INTERACTION DESIGN AND INTERFACE DESIGN
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Sketch by hand phase: to think about which information was needed in each screen and their position on the page. This phase was a collective effort of all the team. The information architecture was still simply outlined, so this phase has also served as inspiration and enrichment of the information architecture.
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A digital Wireframe with a higher level of detail was built in a second moment This second wireframe also works asinteractive prototype.
SCREEN EXAMPLES
Tiemme redesign splash screen
By default the home page of the app is the research itinerary page. However, the user can set as home page the page he prefers. At the bottom of the screen is displayed the most recent ticket or the one in use at the moment. Dragging up the section, the user can easily access to the ticket page.
In the course page are shown the itinerary of the bus, news about delayed and info about what the user can take on board.
Tiemme redesign splash screen